An Entrepreneurial Success Story: Aaron Krause And The Scrub Daddy

Published in Inspiration

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Let's be honest, most of us don't actually like to clean. Most of the time, cleaning can feel like a necessary evil, just one of those things we all have to do but very few enjoy. Now, to be fair, there are a select few out there who actually like cleaning. They thrive on that feeling of accomplishment when they take something from dingy and dirty to sparkling and shiny. One of these rare gems is Aaron Krause, or as most people know him, the inventor of The Scrub Daddy.

The Scrub Daddy came into existence by accident, literally. After graduating with a major in Psychology and a minor in Marketing from Syracuse University in 1992, Krause ran his own successful car detailing business. After accidentally damaging a car he was machine polishing, he came up with a new kind of buffing pad. This was the start of Krause's success. In 2008 he sold the buffing pad to the 3M corporation.

The concept of the Scrub Daddy came while Krause was in the midst of manufacturing buffing pads. Because of the chemicals he used on a daily basis, his hands were often greasy and dirty. After playing around with different formulas and materials, Aaron Krause was able to come up with a sponge that did exactly what he needed it to do - clean. Aaron's intention was not for his amazing sponge to clean all things when he invented it, but after using a few at home, and accidentally leaving one in the sink, he had his "ah-ha!" moment. Krause recalled that moment when he realized, "This thing had nothing to do with scrubbing your hands. It was the greatest kitchen sponge I had ever used." Krause knew he had to get his product out to retailers, and he found his opportunity among a tank full of sharks.

Aaron Krause took part in season 4 of the popular television show Shark Tank. Unsure of the reception he would get, Krause quickly became the prey for one shark in particular, Lori Greiner. Lori is known for her success with products on home shopping channels like QVC, and has connections to some of the largest retailers in the country. Once Lori had The Scrub Daddy in her sights, she wasn't letting go. Lori offered Aaron $200,000 in return for 20 percent equity in his business. Aaron wasn't going to run away from this shark's offer. Once Aaron accepted, he and Lori used her connections to get The Scrub Daddy into retail giants such as Bed, Bath & Beyond, Wal-Mart and Target, just to name a few. According to, "total retail sales of The Scrub Daddy hit $50 million in 2015, which translated to more than $20 million for the company." Thanks to its success, The Scrub Daddy is one of the top ten products to come out of Shark Tank.

We have all had those times when we are sitting around with friends or family and we see a product and think "Why didn't I think of that?" or we see something on television and say "I thought of that years ago!" The fact is, some of the most successful ideas in history weren't born in a board room or in a factory. They were born in someone's imagination. Average people who thought, "this is a great idea" and ran with it. As in the case of Aaron Krause, some of the best ideas can come out of the simplest of mistakes, like leaving a sponge in the kitchen sink. What's your next big idea?

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